What is a digital transformation?
To better understand what exactly digital transformation is, let’s start with the definition of digitalization. Digitization involves the use of digital technologies to change business models.
On the other hand, digital transformation refers to specific changes in business, the development of new business models and the increase of market competitiveness as a result of digitization and the application of digital technologies.
In some cases, unfortunately what is meant by digital transformation is limited to digitalization (using digital tools). Digitalization is necessary for optimization in the context of digital transformation, but it cannot be equated with digital transformation. That is, digitalization alone does not mean that your company will undergo a digital transformation.
How to start digital transformation?
Technology has always had a significant impact on business and society, and in the past few years the speed of new technology has increased significantly. In line with these rapid changes, timely responses are required. The adoption of technologies such as IoT, Big Data and AI (artificial intelligence, clouds, etc.) enables the change of business models and business processes and accelerates the changes caused by digital transformation.
A company that wants to start a digital transformation must have the following several characteristics:
Ready for a change!
Firstly, a company that wants to transform its business with the aforementioned technologies must be prepared to change. Given that digital transformation involves much more than the use of digital tools themselves, it is necessary to look at new opportunities with an open perspective. In order for a company to become digital, it is necessary to work on a complete change in business practices and to build an entirely new organizational culture.
It is also necessary to adjust the business strategy and the way of working with agile business processes. Flexibility means the ability of a company to respond quickly to changes in the market and to accept and adjust them with minimal costs. Therefore, digital companies must be able to quickly and efficiently adapt to unexpected events and adjust their business models accordingly.
Digital tools application
Since digitalization involves the use of digital tools to change the business model, it is essential for a digital company to apply technology in daily business processes that will unify all business processes and speed up and simplify business. This would include ERP system tools such as Pantheon.
A unique user experience
Thanks to the combination of different digital technologies, the digital company can offer its customers a unique user experience. This digital company is one that focuses on serving your customers to improve their products and services.
Advantages of digitalization
With the global network and the increasing use of digital technologies in all aspects of life, the number of intangible services is increasing. They are easily distributed over the internet, which essentially offers a free sales channel. Digitization therefore allows for easier and faster market entry for new companies. But at the same time, it means more competition.
Digitalization with Pantheon
With Pantheon Workflow – the new functionality of Pantheon ERP – you can digitize your business by automating certain business processes.
Any business process can be visualized in the form of a diagram. Tasks can be different: document management, business processes, scanning, emailing, storage, etc. similar. In this way, business processes are pre-defined, allowing easier and faster work and reducing operating costs.