The most important goal for any company is to have loyal customers. Your customers will be loyal to you as long as they are interested in being loyal to you. Loyalty cannot be achieved by giving only discounts. You need to give your customers a reason to avoid long breaks between two purchases. Provided discount must depend not only on the turnover made, but also on the time of the last purchase.
In addition to your first goal, your company will be able to achieve other goals. For example – informing customers about all new products and promotions. Package loyalty program is the basis for building a database with customers, but also a prerequisite for regular communication with them. Through a good loyalty program you will have the opportunity to inform your customers about all your new products and promotions. You have all their contact details, but you also have the consent to communicate with them (keep in mind GDPR requirements).